AI Insights · Timothy · October 2022
Top 5 Beauty Retail iOS Apps in South Africa Q3 2022
A look into the performance of the top 5 beauty retail iOS apps in South Africa for Q3 2022, highlighting trends in downloads and active users.
In Q3 2022, the top 5 beauty retail iOS apps in South Africa showcased varied performance trends in terms of downloads and active users. Here’s a closer look at how these apps fared during the quarter.
Maskscara saw a notable increase in weekly downloads, starting at 15 at the beginning of the quarter and peaking at 101 in the week of July 25. Following this peak, downloads showed a slight decline, closing the quarter at 83.
Nu Skin Vera experienced fluctuating weekly downloads, beginning with 39 and reaching a high of 45 in mid-August. The app closed the quarter with 16 downloads in the final week of September.
L’Occitane SA Loyalty maintained a steady download rate throughout Q3 2022, with a peak of 31 downloads in the week of August 15. The downloads showed a downward trend towards the end of the quarter, with only 1 download in the final week.
florence by mills displayed a highly variable download pattern. The app started the quarter with 32 downloads and had multiple fluctuations, peaking at 38 in mid-July. The downloads dropped significantly, reaching 0 in the final week of September.
FOREO For You had a relatively stable download trajectory, beginning the quarter with 16 downloads and peaking at 20 in the week of August 22. Weekly active users for the app started at 43 and reached a high of 48 in August, before closing the quarter at 35.
These insights, powered by Sensor Tower, reveal the dynamics of the beauty retail app market in South Africa. For more detailed analytics and insights, visit Sensor Tower.
